The modern traveler is often looking for more than just fun & sun from their holidays abroad, and Volunteer Tourism, or Voluntourism, is one popular option. Observing this growing trend in the travel industry, the Tourism Authority of Thailand (TAT) has thus initiated a digital marketing campaign called “THE LITTLE BIG PROJECT” which hopes to attract those looking for “A Purposeful Vacation”.
Mr. Suraphon Svetasreni, Governor of Tourism Authority of Thailand, notes that, “Volunteer Tourism, or Voluntourism, is now very popular with European and American youth travelers. They want to make the world a better place, and seek to do something meaningful when they travel.”
The mission of THE LITTLE BIG PROJECT is to help others, but it is also a competition: one overseas visitor and one Thai will team up for 2 weeks to work on anything from helping Save the Elephants at a nature park in Chiang Mai, to a community development project for Hill Tribe Children, to Marine Conservation in Koh Talu.
And, they’ll have the chance to share their philanthropy efforts with a world-wide audience by making blog posts, uploading photos and videos, and telling their story through social media. The team with the most votes for their blog will win $5,000 USD for donation to their project for continued funding, plus a hotel voucher valued at $500 USD for their personal enjoyment. The visiting competitor whose video receives the most views will win an Apple gift card worth $1,000.
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